The Next Move
Executive Coaching & Mentoring

Know yourself. Choose your next move.

Between what happens to you and how you respond, there is a space. I help leaders step into that space of reflection, so that deep self-awareness becomes self-management, and self-management becomes the courage to lead in ways that inspire.

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SUPPORTING THE HUMAN LEADERSHIP JOURNEY
The Idea

Your next move is your power to decide.

Knowing yourself is what gives you the power to choose. I offer the space of reflection, a place to look honestly at how you lead, what you value, and what you are teaching others even when you are not speaking. From deep self-awareness comes the capacity for self-management, and with it, the choice to respond as the leader you want to be.

The six CASTLE principles from Dr. Lance Secretan’s Higher Ground Leadership are the benchmarks of leaders people want to follow:

C
Courage
Acting on what matters, even when it is uncomfortable.
A
Authenticity
Leading as who you are, not who you think you should be.
S
Service
Putting the growth of others ahead of your own credit.
T
Truthfulness
Saying what is real, with care, and hearing it in return.
L
Love
Genuine care for the people you lead and the work you do.
E
Effectiveness
Turning good intentions into results that last.
Meet Ron

Built two billion-dollar businesses.
Coached the people who ran them.

Ron Hulse, executive coach
Ron Hulse

Ron Hulse was the first sales rep Compaq Canada ever hired, in 1984. Sixteen years later he was running the company’s Canadian sales organization, having helped grow revenue from $25 million to more than $2 billion and led the integration of Compaq’s two largest acquisitions, Tandem and Digital Equipment. He spent three years inside the Silicon Valley dot-com boom, took two start-ups — based in Tel Aviv and Markham — through to exit, and later ran two executive mandates at Samsung Canada, including Chief Convergence Officer. Every one of those roles came down to the same question: who can actually lead this, and what do they need to get there. That question became a second career — first as a certified business coach and Lumina Practitioner inside a boutique executive search practice, now as The Next Move.

1984First sales hire, Compaq Canada
$25M→$2B+Compaq Canada revenue under his commercial leadership
350People on the org he built post-merger
20+ yrsUsing psychometric assessment professionally
Where We Work

Four areas where leaders grow most

Every engagement is shaped around your situation, and most begin in one of these four places.

Confidence in Leadership

Trust your judgment and your voice, especially in the moments when the stakes are highest and the answer is not obvious.

Leadership Skills

Sharpen the practical craft: how you listen, delegate, give feedback, and bring a team with you.

Executive Presence

Show up with calm authority in every room, from the boardroom to the town hall, and be remembered for the right reasons.

Self Awareness

See your own patterns clearly, using evidence-based assessment, so you can lead others from understanding, not reaction.

The Method

Three disciplines, one coaching practice

Most executive coaching leans on a single instrument or a single school of thought. The Next Move runs on three, layered deliberately — a structured coaching methodology, a full battery of behavioral assessment, and a values-based leadership framework.

WABC-Certified Coaching

Registered Corporate Coach (RCC), trained through the Worldwide Association of Business Coaches in structured, outcomes-based executive coaching — not conversation for its own sake.

The Full Lumina Suite

Six Lumina Learning certifications, used together: natural & adapted behavior, team fit, emotional regulation, leadership impact and revenue-facing leadership — not just one snapshot.

SparkSelectEmotionLeaderSalesCastle

Higher Ground Leadership

Trained in Dr. Lance Secretan’s CASTLE Principles — Courage, Authenticity, Service, Truthfulness, Love, Effectiveness — for leading from purpose, not just competency.

How It Unfolds

What a typical engagement looks like

Every engagement is shaped around what you actually need, but most follow a similar arc — from getting an evidence-based read on how you lead, through to standing ready for what’s next, whether that’s a board, a search committee, or a team you’re about to inherit.

01
Foundation

Orientation & the Lumina Spark debrief

A structured read on your natural and adapted behavior — the shared, evidence-based baseline every later session builds on.

02
Clarity

CASTLE values work & the Lumina Emotion debrief

Connects self-awareness to how you actually perform under pressure, ambiguity and high-stakes decisions.

03
Strategy

Career & leadership strategy

Positioning, narrative and stakeholder navigation for the specific role ahead — drawing on Lumina Leader or Lumina Sales, depending on whether the jump is people-leadership or revenue-leadership.

04
Action

Rehearsal

Interviews, board presentations, pitches — the actual moments the jump depends on, practiced and refined.

05
Integration

Your leadership plan

A written plan you carry forward, plus the option of a follow-up check-in once you’re in the new seat.

Who It’s For

People Ron has already worked alongside

Former colleagues
Executives Ron has worked with directly across three decades in technology and consumer electronics.
Past clients
Leaders and hiring executives from search and consulting engagements, now facing their own next move.
Candidates & placements
People Ron has assessed, interviewed or placed, who want the coaching relationship to continue.
© 2026 The Next Move — Ron Hulse Supporting the Human Leadership Journey